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Joint promotion exercise by ITC & Agrico in Madhya Pradesh
Tata Agrico is participating in 522, “Choupal Pradarshan Khet” organized by ITC Ltd in 11 districts of Madhya Pradesh in the month of January. These districts are Vidisha, Chhindwara, Seoni, Indore, Rajgarh, Hosangabad, Ujjain, Sajapur, Neemuch, Mandsore and Dhar.
In this exercise, qualified agri-extension officers are demonstrating the implements of Tata Agrico besides other agri inputs such as fertilizers, pesticides and seeds to wheat farmers of Madhya Pradesh. The aim is to explain to the farmers that by using better farming practices and inputs they will get better yield from the agricultural land.
The purpose of these front line demonstrations is to generate awareness about Tata Agrico products among wheat farmers. The agri extension officers are also informing that, these products are available at nearby Choupal Sagars at the right price. In case any of the farmers are interested in purchasing Tata Agrico products then they are being referred to the local dealers.