In the run up to achieve 5 Million Tonnes (MT) of crude steel manufacturing capacity, Tata Steel in addition to setting up various manufacturing facilities, launched a motivational and awareness programme across the Company today.

The Campaign “Panch Ki Anch” was launched jointly by Mr B Muthuraman, Managing Director, Tata Steel, and Mr D K Singh, General Secretary, Tata Worker’s Union, in presence of a wide cross section of officers and employees of the Company and Union officials and representatives.

Speaking on the occasion of the launch of the campaign, Mr B Muthuraman said that the addition of the new capacity is not just an engineering project but an operational challenge and it will require the active participation and contribution of all employees to reach this target. He mentioned that in the past, whenever we have achieved the target, created a record, or surpassed a milestone, Tata Steel’s commitment and a concerted drive towards such goals have enabled it to achieve them. He hoped that the Company would achieve its target of 5 MT in 2005-06.

Mr Singh, responded by saying that the Union would provide complete support to achieve the target.

This year’s campaign will focus the attention of all employees of the Company towards achieving 5 MT capacity in the year 2005. It will also seek to synergise their strength and energy to cope with the challenges that will come up in the journey towards 5 MT.

The 5 major milestones on Tata Steel’s way to 5 MT are:

• Augmenting the Raw Material yards and setting up of a new Sinter Plant in addition to the existing two

• Upgrading of the existing “G Blast Furnace” for additional capacity

• Upgrading of five continuous casting lines in LD-1 and LD-2

• Upgrading of Hot Strip Mill and its Reheating Furnaces for hot rolled
  coils, and

• Addition of a new Rebar Mill.

With the addition of these new facilities, Tata Steel’s crude steelmaking capacity at Jamshedpur will increase by 1 MT from the existing capacity of 4 MT.

The achievement of 5 MT capacity will provide a strong platform for Tata Steel to become a steel supplier of choice in the domestic as well as international market.

By achieving the new capacity, as part of its vision strategy, Tata Steel intends to move a step closer to its Vision of seizing “the opportunities of tomorrow and creating a future that will make us an EVA positive Company”

Tata Steel had launched its first internal campaign, “On To Three Millon Tonnes” in 1995. This was followed by several campaigns in the subsequent years on customer consciousness, cost control and changing management. In the year 2002, Tata Steel, co-created its new Vision, which was also introduced to all its employees through an Internal Campaign.