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Customer Value Management

  • Through its partnership with SAP, Tata Steel can now offer small and medium sized businesses in the industry, a pre-configured industry specific solution.
     
  • A unique programme, “World Class Work Force” was launched at the Ferro Alloys Plant, Bamnipal to upgrade the skills of employees to world class standards.
     
  • The Bearings division has emerged as a preferred supplier with Hero Honda Motors Limited (HHML) and Toyota Motors. Hero Honda has conferred on Tata Steel the status of “Direct On-Line Supplier”. Toyota Qualis has recognised Tata Bearings as a ZERO ppm supplier.
     
  • In keeping with the effort of unlocking value through initiatives like Customer Value Management and Retail Value Management, Tata Steel continues to work with customers to assess on-going progress and to generate new ideas that benefit the customers.

Retail Value Management, Haat campaigns, customer and retailer meets
have ensured satisfactory footfalls at Tata Steel’s retail outlets and Haats. In its effort to reach out directly to customers and create a positive brand referral, Tata Steel has created a distinct identity for the outlets.
   
Longs products division has partnered Konkan Railway Corporation in one of India’s most innovative & eco-friendly projects - the “Skybus” project. It is an effort to create a viable alternative in the form of a low cost, mass, rapid transit system. A 1.7 km test track has been constructed with Tata Tiscon reinforced bars. Tata Steel has supplied a total of 2500 MT of rebars to Konkan Railway in 2004-05 for this project.
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