 Better realisations through branding and changes in product mix
Tata Steel is among the few steel companies in the world who are EVA Positive.
 To
enhance net realisation and to combat the commodity nature of steel, Tata Steel is
continually improving its product mix, increasingly differentiating its products through
branding and improving its processes to maintain cost competitiveness. The Company has
increased its sales volume of branded steel products, has consolidated its years of
experience through improvement initiatives and uses, of knowledge and skills to maintain
its status as the world’s lowest cost producer. It is the first steel company in
India to introduce Customer Value Management and Retail Value Management.
The Company has a strong presence in both flat and long products. It
has leveraged its knowledge to cater to the auto sector to achieve higher realisation and
steady prices. In the long products segment it is tapping the huge growth potential of the
market.
Major products and services offered by
Tata Steel
| • |
Long Products |
| • |
Flat Products |
| • |
Semi Finished Steel Products |
| • |
Tubes |
| • |
Bearings |
| • |
Ferro Chrome/ Ferro Manganese |
| • |
Agrico |
| • |
Wires |
Countries in which we operate
The iron and steel manufacturing operations of the organisation are
located mainly in India. The Company also has a 2 Million rolling capacity in South East
Asia and China.
NatSteel Asia Pacific and China
The Tata Steel-NatSteel venture it is a partnership towards becoming
the largest, most profitable and most admired steel company in the world.
Sila Eastern-Thailand
A joint venture, it has been established to undertake development of
limestone mines in Thailand for captive use by Tata Steel
Lanka Special Steel-Sri Lanka
A wholly owned subsidiary it has wire drawing and galvanising
capabilities.
|
