|
Tata Steel’s position
vis-à-vis world steel majors
World Steel Dynamics (WSD)
a well known international body studies the
competitiveness of the steel plants across
the world based on some key parameters of
competitiveness such as operating cost,
profitability, balance sheet, dominance,
market growth, technological revolution,
etc. Tata Steel has been amongst the top
five steel makers in the world for the last
six years & has been in top position in
recent consecutive years given in Table
6.12.
 |
|
Table 6.12: Tata Steel's
position vis-a-vis world
steel majors |
|
Ranking |
|
2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
|
1 |
Tata Steel |
Posco |
Posco |
Posco |
Tata Steel |
Tata Stell |
|
2 |
Usnior |
Nucor |
Bao Steel |
Severstal |
Posco |
Posco |
|
3 |
Posco |
Tata Steel |
Tata Steel |
Bao Steel |
Severstal |
Bao Steel |
|
4 |
Gerdau |
Gerdau |
Nucor |
Tata Steel |
Bao Steel |
Severstal |
|
5 |
Nucor |
Bao Steel |
Gerdau |
BlueScope |
Mittal |
Nucor* |
No. of steel makers
considered for WSD
ranking |
12 |
13 |
20 |
21 |
23 |
22 |
|
|
|
N.B: Position 5 has 2
companies: Nucor, USA
and Arcelor. |
ADVERTISING ETHICS
(PR9 & PR10)
Tata Steel advertises for
its corporate image during the reporting
year and product promotion. The advertising
agencies subscribe to the ethical standards
advocated by Advertising Standard Council of
India. No breach of advertising and
marketing regulations was brought to the
notice of Tata Steel during the reporting
period.
RESPECT FOR PRIVACY
(PR3 & PR11)
Privacy related to
consumer information, such as,
specifications of special products developed
for specific consumers are protected through
confidentiality agreements.
There was no
substantiated complaint regarding breach of
consumer privacy against Tata Steel during
the reporting period. |
