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COMPETITION AND PRICING
Pertaining to anti-trust and monopoly (SO6)
There is no case pending
in any Court pertaining to violation of
anti-trust and monopoly regulations.
Preventing
anti-competitive behaviour (SO7)
The organization follows
the Tata Code of Conduct and monitors the
compliance related to various clauses of the
Code of Conduct (Annexure-I). The monitoring
results are furnished under SO2.
CUSTOMER HEALTH &
SAFETY (PR1, PR4, PR5 & PR6)
Tata Steel has not
instituted any specific procedure for
preserving customer health & safety during
the use of its products. However, its steel
products are environment friendly and do not
pose any health or safety hazard as a result
of their use. Tata Steel addresses the
environmental issues of the products only by
carrying out Life Cycle Assessment Studies
to reduce the environmental burden during
production and mining operations. There was
no instance of non-compliance with
regulations related to health and safety of
its products nor have any fines/penalties
been imposed. There were no complaints to
this issue during the reporting year.
PRODUCTS & SERVICES
Product Information and Labelling (PR2 &
PR7)
There are no regulations
on product information and labelling other
than the standards on physical dimensions
and chemical composition on various products
manufactured by Tata Steel. Test
certificates are issued at the time of
delivery to the customers.
No instance of
non-compliance with regulations concerning
product information and labelling, including
any penalties or fines assessed for these
breaches occurred in the reporting period.
Customer Satisfaction
(PR8)
Our key processes for
determining satisfaction of customers and
building relationships for retention are
done through “Manage Customer Accounts” and
“Measure Customer Satisfaction” processes.
Specific customer acquisition plans are
drawn up on an annual basis during ABP
formulation, which is reviewed periodically.
The determination of customer satisfaction
is done segment-wise using products/ service
attributes as parameters. This is achieved
by conducting annual survey through an
independent surveyor. The overall results of
the customer satisfaction survey are
furnished in the Fig. 6.18.
Customers &
Competitive Position
The focus segment-wise
competition in Flat and Long Products along
with the objectives are mentioned below:
Flat Products
Automotive: Enter
global automotive markets while maintaining
the dominant & preferred supplier status in
India. The customers include Tata Motors,
Toyota, Maruti, Ford, Hyundai, Ashok Leyland
etc. The main competition in this segment is
from Essar, Bhushan & Imports.
Steel Roofing:
Grow the market size of steel roofing
segment in India through introduction of new
products. The main competition in this
segment is from Bhusan Steel, SAIL & JSW.
General Engg:
Become the preferred supplier among small
OEM & Retail customers in India. The main
competition in this segment is from Bhusan
Steel, SAIL & now Essar.
Long Products:
Construction:
Aspire to be the most preferred supplier of
steel products to the construction sector
and continues to be EVA plus year on year.
The customers include HCC, Gammon, L&T,
Afcons, Esab & Ador. The main competition in
this segment is from SAIL, RINL and
secondary producers.
The domestic market share
of Tata Steel for flat products & long
products is shown in Fig. 6.19 & 6.20. |
