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Income Generation
Tata Steel strengthened
its initiatives in various areas of Income
Generation to further the objective of
economic value creation and economic
self-reliance of the villages in the
vicinity of it’s operational areas. The
primary tools used by TSRDS to encourage its
target groups to earn a better livelihood
were: Irrigation projects, Agri Extension
projects, Animal Husbandry, Kruiler Farming,
Floriculture, Vocational Training etc. The
Company also took up promotion of
economically viable industries including
rural handicrafts and other cottage
Industries among the rural people.
Tribal Culture
The Tribal Cultural
Society (TCS) of Tata Steel continued to
support and inculcate the culture and
heritage of various tribes of the region
among the tribal youth and urbanized tribal
communities. It organized all important
tribal festivals with their traditional
aspects. Tribal dance, drama, music and song
competitions were conducted by the tribal
communities, thereby giving them an
opportunity to develop and sustain the
unique richness of their culture.
Sports
Tata Steel’s commitment
to sustainable growth as reflected in its
Vision 2007 is amply supported by improving
the quality of life of the community it
serves through sports. It inculcates sports
as a way of life right from grass root level
through its academies, training centers,
life style management programmes,
gymnasiums, sports for school programmes
through JOOGA and sports for special
children. Sport is seen as an important
expression of community spirit and a way to
strengthen community health. In consonance
with this philosophy, the Company has
promoted three residential academies; Tata
Football Academy, Tata Archery Academy &
Tata Athletics Academy.
Talented youths are
spotted and short listed and finally
inducted in these academies on the basis of
their potential and talent, which is
assessed by the coaches. Tata Steel’s sports
academies continued their excellent
performances in FY 2005-06. Several cadets
of Tata Football Academy, Tata Archery
Academy and Tata Athletics Academy made
successful international representations and
came out winners in events like Asian Indoor
Championship, Bangkok, Athletics
Championship, Thailand and the Senior
National Archery Championship, Jamshedpur.
Training Centres
Sports Department has
long realised the need to provide sports
infrastructure to today’s youth to
channelise their energies into sports. It
runs 9 training centres in different
disciplines viz. Athletics, Boxing,
Badminton, Basketball, Chess, Cricket, Golf,
Handball and Tennis. These training centres
are open to local youth where training is
imparted to them after school hours. The
concept of catching them young has had many
success stories. Ms. Aruna Mishra is a top
ranked boxer in the world and has won many
medals at World and Asian Championships.
Over 550 children have undergone training
under the Training Centres during the year.
Several of these children have gained
employment on the basis of their sports
achievements.
Life Style Management
Tata Steel believes in
promotion and maintenance of a high degree
of physical, mental and social well-being of
its employees. Regular programmes are
conducted on Stress Management, Dependency
Management, Nutrition, Yoga & Meditation
amongst employees & their spouses for their
well being. The programme is now being
extended to employees, school teachers and
school staff to cover a larger spectrum of
the community. This activity has also helped
in creating enthused and happy employees.
Programmes for Special
Children
This has been an ongoing
activity for several years. During the year,
9 Gold, 12 Silver & 19 Bronze medals were
won by special children because of
sustainable training & specialised coaching.
Work has already started to make a Training
Centre for Special Children in Jamshedpur,
which will be the 1st of its kind in India.
JOGGA Sports
The Sports Department has
brought together almost 40 schools under
this project to compete in inter school
sports activity, giving a renewed fillip to
sports amongst school children and better
interaction between them. Over 8000 school
children have participated in events
organised by the Sports Department during
the year.
Ladies Fitness Centre
In addition to running
three gymnasiums in different locations,
there is an exclusive Ladies Fitness Centre,
which besides having a gymnasium has yoga
and meditation classes. |