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We offer an end-to-end value chain that extends from mining to finished steel goods catering to an array of market segments.

Market Segment Market sub-segments
(customer groups)
Products & Brands Key Support Initiatives to Customers
Construction Individual House Builders  
Tata Tiscon (Rebars)
Tata Structura (Pipes)
Tata Pravesh (Doors & Windows)
Superlinks & Footings
Customer Service Engineers
Experience Zones
Rural Roofing
(B2C )
Tata Shaktee (Roofing sheets)
Nest-in (Housing, Water ATMs, bio-toilets)
Roof-junction (Installation solution)
Roofing Accessories
Housing & Commercial
(Business 2 Emerging Corporate Account)
TMT Rebars (Higher Dia Rebars, Corrosion Resistance Steel) Tiscon Readybuild (Cut & Bend Bars)
Bar Bending Schedules
Automotive Auto OEMs
Hot Rolled, Cold Rolled, Coated Steel Coils & Sheets
Product Application Experts & Customer Service Teams
Shaped Blanks
Value Analysis & Value Engineering Support
Auto Ancillaries
(B2B, B2ECA)
Hot Rolled, Cold Rolled, Coated Steel Coils & Sheets

Certified Service Centres
General Engineering Panel & appliances
Fabrication & Capital Goods
Steelium Panel
Galvano Panel,
Application Specific Products                       
Restriction of Hazardous Substances (RoHS) Compliant Product
Industrial LPG
Hot Rolled Higher Width
LPG Blanks
Single Cast Supplies
Wire Rods Vendor Managed Inventory
Wire-2-Win (Knowledge Platform)
Process Industries (e.g. Cement, power, steel)
Ferro Chrome
Process Tubes

Long-Term Contracts
Customised Packaging
Agriculture Agri equipment

Bearings Early Vendor Involvement
Fencing, Farming & Irrigation
GI wires
Agri & Garden Tools
Conveyance Tubes

Amritdhara (Borewell pipe with seamless socket)
Barbed Wires