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| NatSteel Asia & Tata Steel - Born to be
partners ! |
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NatSteel
Asia & Tata Steel - Born to be partners! An unbeatable partnership has been forged
between NatSteel Asia and Tata Steel, Asia's first and India's largest private sector
steel plant. A partnership that aims at capitalising on the huge opportunities emerging in
the Asian Century. Tata Steel's competitive steel making expertise and its captive raw
material resources coupled with NatSteel Asia's network of steel mills in the region is
all set to play a key role in Asia's pre-eminence in the global economy in years to come.
Some of the advantages that will immediately accrue to the new entity
will be the lowering of input steel costs. Besides, NatSteel Asia and Tata Steel will be able to offer a more
comprehensive basket of products to its customers and provide more effective and complete
steel solutions, especially to institutional buyers.
Operationally, the two organisations will be able to exchange best
practices in manufacturing as well as in marketing. In the latter, the shared learning of
both organisations in the areas of institutional and retail selling will enable the
partnership to improve its market shares in the target market geographies.
Further, the opportunity for a more optimal configuration of facilities
based on the concepts of de-integrated manufacturing of steel and the resultant
flexibility to maximize product-mix and logistic levers, will offer tremendous advantages
to the partners.
The union is a partnership towards becoming the most admired and
profitable steel company in the world. It is also an expression of the desire and
foresightedness of two enterprises that have till now played significant roles in nation
building, to come together to leverage each others strengths to build a sustainable global
steel enterprise.

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